Being the first person at All Print Supplies to be in control of the company's social media and marketing, I had to start from the ground up. My first task was creating a Instagram page for the company. From starting the page in August 2018, I managed to grow APS' Instagram page up to over 1,000 followers by the time I left in 2020. On top of this, I produced various videos on YouTube, changing the look and feel of the company's online presence. I wanted to give the company a more modern and updated look. This came with completely revamping the videos that were shown on the YouTube channel. I filmed all these videos on a Panasonic Lumix G7 and edited on Adobe Premiere Pro and the occasional Adobe After Effects. Moreover, working frequently on Photoshop to create eye catching images for social media to attract more followers and to increase business. Another big part of this role was understanding the analytics and always strategising how to make the next post better.